Communication
must be a main focus of any fundraising organization. If there are no
properly and effectively published communication lines, important
information that should be translated can get lost in translation. In
this day and age, for most companies, the most common form of
communication is email. But with the growing popularity of smart
phones allowing users to check email remotely at any time of the day,
sadly face to face communication has become a thing of the past.
Though
every nonprofit or fundraising organization has a bottom line that
should be considered, the management staff must not lose sight on the
importance of using technology to efficiently facilitate information
flow between organization members. Despite the tons of low cost to
free tools existing today, resources to grow intra-organization
communication tend to be overlooked. A fast search on the internet
can return hundreds of results for such tools. But weeding out the
good from bad can be a frustrating and time-consuming process.
Many
fundraising organizations today have stepped up by combining their
offline and online efforts to effectively market their campaign or to
let more people become aware of it. Some are using the power of
social media while others have relied on using software to make their
campaign more effective. Constant efforts are needed to make this
happen and to make sure that it will yield results.
Volunteers
are undoubtedly the lifeblood of any fundraising organization.
Without them who are willing to give their skills, time and effort
believing in a certain cause, your organization would cease to exist.
However, the paradox of having a workforce that is volunteer-based is
it takes some time to schedule, recruit or manage them. For a long
time, organizations depended on inefficient paper based systems to
track manually the activities of volunteer which resulted in a great
amount of unnecessary labor. Communicating is challenging among
volunteers with these paper-based systems and with so many variables
constantly changing such as addresses and phone numbers to track, the
job of keeping a current list of contact information of volunteer
manually is a nightmare.
Fortunately,
the introduction of cloud based systems changed all that. Nonprofit
organizations can transform the once frustrating and time consuming
tasks of volunteer management into a completely automated,
streamlined process. Using volunteer management software, it becomes
so easy for most organizations to improve their overall efficiently
by spending less time on small administrative details and have more
time to focus on bigger goals.
Participants
can perform an easy search and register different work events, track
hours of volunteers and update and manage the information on their
personal account as well. As a result, your staff will have more free
time to work on other important tasks in your organization.
If
you consider whether your organization can afford to invest the money
and time into implementing technology or not, the real question you
should ask yourself is if you can afford not to. With a number of low
cost and free resources available which will help you manage things
easily, technology can improve the overall efficiency of your
fundraising organization.
Find out more at the RunCampaigns.com website.
